Texas Bikers Know and Love Hooters

The Hooters in the Houston area have been involved in many benefit poker runs during the past couple of years. Now, the Texas Hooters are taking it one step further. Hooters has teamed up with the Lone Star Rally. The Custom Bike Show and the Vintage Bike Show at the Lone Star Rally will be sponsored by Hooters of Texas. Winners will not only get a very nice trophy but they can have (with written permission from their wives) their picture made with the Hooters Girls.

Hooters Girls will also be working some of the beverage concession areas serving up your favorite "cold ones".

When you want the best in Buffalo Wings, Hooters is the place to go. Don't want chicken? Try the Buffalo Shrimp. Excellent. Oysters, Oyster Roast, Steamed Clams, More-Than-A-Mouthful Burgers Philly Cheese Steak and whole lot more. You can even view the menu to help you decided before you go.

How did all of this get started?

It was April 1, 1983 in Clearwater, Florida and on the corner of Gulf to Bay and Hampton Road, history was about to be made. Six fun-loving businessmen with roots in the Midwest and with no experience in the foodservice business were opening doors to a restaurant with an owl logo, chicken wings as the featured item, and girls in orange shorts. After frantically locating a friend to show them how to start the fryers (after all, it was April Fool's Day), Hooters was off and crawling.

That crawl soon turned into a stride, and now Hooters is running at full speed with restaurants opening throughout the Sunbelt, the Rockies, the Eastern Seaboard, the beautiful Canadian country with expansion plans for the entire U.S. and more international markets. This success pattern was accomplished under the guidance of Hooters of America, Inc. who recognized the amazing growth potential of the Hooters concept early on and secured the rights to expand nationally and internationally.

Texas Wings, a franchise of Hooters of America, Inc., opened its first store in 1989 at the Historic West End in Dallas, Texas. With all of the rights to Texas, Texas Wings owns and operates 24 stores and is still going strong!!

This "neighborhood restaurant" concept stresses great food, great service, reasonable prices, a relaxed atmosphere and of course, the now famous HOOTERS GIRLS! These elements combine to make Hooters the place for all types of people: celebrities, sports figures and anyone who enjoys food and FUN, FUN, FUN, FUN!

Interview With Hooters' Own
Tricia Alvarado

(Recently Ron Limbock of the Lone Star Rally had the opportunity to interview the Regional Marketing Director for Hooter's Restaurants.)

When I sat down to interview Tricia Alvarado, Regional Marketing Director for Hooter's Restaurants, it became instantly apparent that Hooter's success goes far beyond their incredibly good wings and pretty staff. Hooter's is a household name in Houston largely because of the hard work of this lady and her team of promotional beauties.

"Hooter's is truly a neighborhood restaurant" says Tricia. "Houston has perhaps the strongest community involvement of any region. Each store works hard to be a responsible part of their own neighborhood by staying active in local charities like the Sunshine Kids which supports programs for terminally ill children plus many more."

"We are involved with so many local charities there are too many functions to count" Tricia added. "Right now all of our stores are doing a Fire Boot donation program to raise money for the New york Fire Department Heroes."

The Poker Run last weekend to raise money and awareness for Breast Cancer Research saw hundreds of motorcycle riders donate thousands of dollars and a whole day of visiting all of thearea Hooter's restaurants. Hooter's and the motorcycle riders are a perfect marriage.

"We are very excited about being a sponsor of the Lone Star Rally", says Tricia. "With the average age of the motorcyclist being 38 and the Harley rider being 44, the customer profiles match perfectly." "Our restaurants are packed daily with business men and women enjoying our nearly world famous chicken wings."

"It's the special events and charitable programs that are really fun", says Tricia. "Over 50% of our girls are working their way thorugh college and enjoy the fun and flexibile work environment that Hooter's provides."

I encourage everyone to visit a Hooter's Restaurant soon to enjoy the great food and fun atmosphere. Look for the famous hooter's girls at the Rally whre they'll be the official hostess's and sponsors of the Custom and Vintage Bike shows.

Ron Limbock